Customer spotlights
Real brands. Real numbers. Public record.
We publish case studies only when the brand is comfortable telling the story and the numbers are on the public record. The two named here, Fazit and Greco Gum, are both Warpspeed customers and both have been written about extensively in the trade press.[7]
Section 01
How we choose what to publish
Fulfillment case studies usually fall into two categories. The first is the friendly testimonial with no numbers, written for a deck. The second is the manufactured success story that papers over real problems with hand-picked metrics. We do not write either kind.
Our rule is simple. We publish a case study when the customer is happy to talk about it on the record, when the figures we cite are already public somewhere we can link to, and when the story includes the parts that did not go to plan. Fulfillment is messy. Pretending it is not, in a case study, wastes everyone’s time.
Below are the two customers we currently feature publicly. Both are Warpspeed customers and both have shared their numbers in the press, on podcasts, or on their own about page. Click through to the homepage spotlights for the detailed run, with timelines and hover interactions.
Section 02
Fazit: zero to a $40M category in three years
Fazit is the Brooklyn-based beauty brand behind large format hydrocolloid acne patches and Glitter Freckles. Founded in 2022 by Aliett Buttelman and Nina LaBruna, the brand reached roughly forty million dollars in annual revenue inside three years. They raised $175,000 from friends and family and declined more than fifty offers from venture and private equity investors.[1]
The TikTok and Taylor Swift run
The story most people know is the October 2024 Chiefs game. Taylor Swift wore Glitter Freckles in the Arrowhead suite. Within 48 hours, sales spiked 3,500 percent, generating one million dollars in revenue and shipping forty thousand units. Beauty Independent called it the fastest single celebrity moment in indie beauty that year.[2]
What did not get covered as much is the 18 months of community building before the spike. The brand crossed a hundred million TikTok views by 2023. A single Glitter Freckles launch video pulled ten million on its own. By Coachella spring 2024, influencer wear was already moving a hundred thousand units in a few weeks. The Swift moment did not invent the surge. It accelerated one already in motion.[3]
“The plan never depended on a Taylor Swift moment. The plan depended on the operations being able to ship 40,000 units in two days when one happened.”
2022
Launch
Founders Aliett Buttelman and Nina LaBruna launch with $175K from friends and family.
2023
TikTok ignition
Acne patches cross 70M+ views. Glitter Freckles launch alone hits 10M views.
Spring 2024
Coachella moment
Influencer wave moves 100,000 units in a matter of weeks.
Oct 13 2024
The Swift spike
Taylor Swift wears Glitter Freckles. 48 hours: +3,500% sales, $1M revenue, 40,000 units shipped.
FY 2024
$40M category
Closes the year at ~$40M, declines 50+ investor offers.
2025
Retail expansion
Urban Outfitters nationwide rollout opens the next chapter.
Section 03
Greco Gum: 30,000 customers, $0 in paid ads
Greco Gum introduced the United States to mastic, a crystallized tree sap that has been chewed in Greece for roughly 2,500 years. Logan Wright launched the brand as a side project in 2021. By 2025, it had crossed 30,000 customers and one billion organic impressions, all without a dollar of paid acquisition. Average product rating: 4.89.[4]
Why it worked without ads
Mastic is a category most American consumers have never heard of, which makes the typical performance marketing playbook hard to run. Greco Gum leaned the other way. The team built the brand on long form podcast appearances, publication features that explain the provenance of the product, and a customer base that writes long, detailed reviews.[5]
In 2024, the team relocated headquarters to Chios, Greece, and started sourcing mastic directly from the island’s producers. That kind of vertical integration on a product with thousands of years of supply chain history is rare. It also creates a moat that is very hard for a copycat brand to replicate.[6]
“We are not optimizing for reach. We are optimizing for the right customer. The numbers follow.”
2021
Side-project launch
Logan Wright launches Greco Gum, sourcing mastic from Chios.
2022
Six figures, year one
Designer John joins as co-founder. Greco Gum hits six figures with no paid ads.
2023
Word-of-mouth flywheel
Pure organic content carries growth. Optimized for the right customer, not reach.
2024
Move to the source
HQ relocates to Chios. Sourcing direct from the island’s producers.
By 2025
30,000+ customers
Community surpasses 30K customers, 1B+ organic impressions, 4.89 avg rating.
Next
Amazon and Erewhon
After 4.5 years DTC-only, Greco Gum opens the retail chapter.
Section 04
What Warpspeed contributed
We are careful about claiming credit. The brands above built the businesses, the categories, and the customer relationships that made the numbers possible. Our job was to make sure that when a forty thousand unit weekend hit, the warehouse could run it. When a four point eight nine star average needed protecting, the orders went out with the right SKU and the right packaging.
That is the case study work we are most proud of. Not the hero campaign. The boring operational continuity behind the hero campaign. ShipOS gave both brands real time visibility into inventory, order status, and exceptions. Account managers in Lenexa worked the weekly cadences. Engineers wrote the integrations that kept Shopify and the warehouse in sync.[7]
Talk to Warpspeed
See if your brand is the right fit.
Tell us about your catalog and order volume. We will respond within one business day with a real plan.
- [1]How Fazit’s founders invented a $40M beauty category— Inc.
- [2]Taylor Swift Chiefs game Fazit Glitter Freckles, $1M+ in 48 hours— Beauty Independent
- [3]Fazit founders on Glossy podcast— Glossy
- [4]Greco Gum: about page and brand history— Greco Gum
- [5]Greco Gum case study— Cult Method
- [6]Greco Gum on Story of a Brand podcast— Story of a Brand
- [7]Warpspeed homepage and customer spotlights— Warpspeed
- [8]Warpspeed company on LinkedIn— LinkedIn